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Obey 300x240 ObeyBrand History

Obey is an American streetwear brand founded in 2001 by renowned designer and business mogul, Shepard Fairey. Shepard, known for his winning designs rooted in the skateboarding culture, wanted to create an art-centric streetwear brand of his own. Using his biting wit as well as taking in punk rock and reverse psychology as inspiration, he introduced Obey streetwear as an ode to all the propagandists who are out to bend the rules to fit their own agenda. The brand aims to make their fans think about and question the purpose of their surroundings.

Inspired By Cultural Movements and Progressive Art

Obey take cues from classic military wear and work wear. Shepard and the gang were always fans of streamlined, simplistic cuts that lend enduring style, not just styles borne out of passing trends. Obey is used by Shepard as a way to spread the love for cultural movements, progressive arts, and political messaging through fashion.  The brand offers a wide range of men’s apparel ranging from graphic shirts, shorts, headwear, tank tops to accessories like belts, laptop sleeves, and necklaces. The brand’s diverse products are continuously growing.

Obey Streetwear 2013 Spring/Summer Collection

With the weather in full transition, Obey streetwear unveils its collection of lightweight outerwear and pieces meant for seasonal layering. Among the best picks from Obey 2013 collection includes feather light t-shirts, vests, hoodies, varsity jackets, vests and floral and polka-dot fitted tees, and headwear.  The collection also introduces Obey’s capsule collection of tonal denims for contrasting options.

Obey clothing at

Check out Obey’s latest collection, now available at! From spring friendly tees to awesome denims, brings you only the best pieces from Obey’s spring/summer offering! What’s more, selected items are offered at discounted prices! Get dibs on awesome finds at a fraction of its original value, shop now and don’t miss out any of’s exciting promos! Grab the latest Karmaloop coupons only at

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