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Billionaire Boys Club

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Brand History

Billionaire Boys Club is an American streetwear company, founded in 2005 by Grammy winner Pharrell Williams of The Neptunes with his business partner/manager, Robert Walker and Japanese fashion icon and creator of Bathing Ape/BAPE, Nigo. The brand fuses together contemporary Japanese streetwear style and hip hop music.

Billionaire Boys Club specializes in premium streetwear for men. The brand’s launching was kickstarted by the opening of its first flagship store with two other boutiques slated to open in New York and Hong Kong. Billionaire Boys Club is sold at high end stores including Barney’s NYC, Fred Segal, as well as through popular online retail stores like


Billionaire Boys Club is a melting pot of influences ranging from traditional menswear designs, modern concepts, vintage style, Japanese streetwear style and the hip hop culture, together with the use of bold colors and unique prints.

Billionaire Boys Club Billionaire Boys Club


Billionaire Boys Club offers high end active wear for men. From the basics we can’t live without like t-shirts, buttons down shirts, polo shirts, denimwear and knitwear as well as active wear including jackets, hoodies, sweatshirts, headwear and accessories. Apart from their streetwear line, the brand has a growing footwear, underwear and legwear collection.

What makes Billionaire Boys Club different from other streetwear brands out there is that all items are produced in very limited quantity and their availability is limited as well. This is a move which will preserve the exclusivity of the products, making each product a true collector’s item. Billionaire Boys Club is exclusively available for men but its counterpart clothing brand for women will soon be released.

Billionaire Boys Club clothing at

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